Bio

I am Mariana Acevedo Arroyo, Researcher, consultant, and strategist in political communication and public image

About Me

I am currently pursuing a Ph.D. in Communication Research at Universidad Anáhuac México and Université Savoie Mont Blanc (France). I hold a Master's degree in Political Image Consulting from Universidad Camilo José Cela, a Master’s in High Management from Universidad de Guanajuato, with a dual degree from Southern Oregon University (Master in Management), and a Bachelor's degree in Communication Sciences from Universidad de Celaya.

For over eight years, I served in the Government of the State of Guanajuato, where I led initiatives in institutional communication, media outreach, event organization, and agenda coordination.

Resarch

As a researcher, my focus is on analyzing social realities and developing long-term solutions grounded in communication theory. Teaching is one of my greatest passions. I work as a professor, instructor, and speaker on topics related to communication and scientific dissemination. To date, I have worked as a strategist in more than 30 electoral campaigns and have crafted the public image of political figures including mayors, legislators, state secretaries, and governors. In the private sector, I have led image consulting projects for institutions and leaders across diverse industries.

Passionate about communication

I am passionate about communication and the profound impact it can have on people's lives. Through this website, I invite you to explore my doctoral research titled: “Civic and Political Participation of Youth in Mexico and France: The Power of Communication through Digital Social Networks.” This study, conducted in both Mexico and France, allowed me to engage with visual research methods to better understand the challenges of political disengagement and low participation among young people. The purpose of this platform is to foster dialogue with fellow political communication professionals and to share key findings with youth who are interested in civic and political engagement.